About
A career built at the intersection of story and strategy.
Introduction
Animation executive, producer and global IP strategist
I have spent more than 15 years helping entertainment properties move from ideas to productions, and from individual projects to brands with international reach.
My experience crosses gaming, animation, digital media, content distribution and business development. That range allows me to see both sides of the work: what makes a story meaningful and what enables it to succeed in a complex global market.
My Journey
I began my career in gaming and performance marketing before moving into animation production, distribution and IP development. I later spent more than a decade at ZeptoLab, eventually serving as Head of Content Distribution and Executive Producer.
My Expertise
My work covers executive production, international distribution, content and brand strategy, transmedia development, commercial partnerships and audience growth.
My Approach
I combine creative ambition with commercial discipline. I ask where a project belongs, who it is for and how it can grow—while protecting the creative identity at its centre.
ZeptoLab
From a digital series to a global entertainment brand
At ZeptoLab, I helped oversee the production, distribution and monetisation of Om Nom Stories, expanding the property beyond its YouTube origins across television, streaming, audio, publishing and social platforms.
The series grew into a substantial international franchise and reached major platforms including Netflix and Disney+. That experience shaped how I think about modern IP: not as a single format, but as a world capable of meeting audiences wherever they are.
None of that work happens alone. It depends on talented creative teams, committed partners and a shared understanding of what the brand can become.
Siesta Entertainment
Building Siesta Entertainment
In 2024, I took on a new challenge as CEO of Siesta Entertainment, a Barcelona-based company focused on animation production, international distribution and brand development.
Today, we are building a growing portfolio across preschool, children and teen audiences. Our work includes original production, co-production, global distribution and the expansion of digital-first properties into broader entertainment brands.
Black Moth
An eco-fantasy series centred on music, identity and female empowerment.
Biggie and the Magic Bag
A preschool series exploring imagination, emotional growth and mindfulness.
Fire Spike
A digital-first property with an established international audience.
We are deliberately agile, combining international talent, new production models and market insight to give promising IP the strongest possible route forward.
Visit Siesta EntertainmentMore than 15 years across gaming and animation
My career has taken me through performance marketing, user acquisition, animation production, content distribution, IP management and business development.
At ZeptoLab, I worked across television, streaming, podcasts, publishing, social media and other extensions of the Om Nom brand. I developed international distribution strategies, built partnerships and helped connect creative content with audiences around the world.
Today, I apply that experience at Siesta Entertainment, working with creators, producers, broadcasters, platforms and investors to develop and grow entertainment properties across markets.
An international perspective
I am based in Barcelona, but my outlook has been shaped by living and working in several countries, including Japan, Bulgaria and Hungary.
Working across cultures has taught me to listen carefully, adapt quickly and avoid assuming that one market’s perspective is universal. That understanding is particularly important in children’s entertainment, where stories must feel authentic locally while remaining meaningful internationally.
Purpose, built into the story
I believe commercially ambitious entertainment can also carry something worthwhile.
Themes such as environmental responsibility, confidence, empathy, resilience and inclusion matter most when they are part of the characters and their world—not added afterwards as slogans.
The aim is to create stories young audiences genuinely want to watch, with ideas and emotions that remain with them after the episode ends.
Resume
Work History
CEO & Executive Producer
Leads the development, production and international growth of animation brands for preschool, children and teen audiences. Slate and partnerships include Black Moth, Biggie and the Magic Bag and Fire Spike — each built around a strong creative foundation and a clear path to its audience.
ZeptoLab
Executive Producer
Executive Producer of Om Nom Stories. Led the IP with a 360° approach — content production, TV and VOD deals, podcasts, music, books, audiobooks, and social — with safety and inclusion for children as non-negotiables. Took the series from YouTube to Netflix and Disney.
ZeptoLab
Head of Content Distribution
Built distribution strategies that expanded visibility and audience reach worldwide. Drove YouTube growth, platform partnerships, and transmedia extensions so the brand could live far beyond a single screen.
Confidential partnerships
Independent Consultant
Supported more than 20 studios and companies in games, animation, production, books, and social media to expand their brands through transmedia and global distribution. Collaborations stay confidential — the work speaks, the names do not.
Gaming industry
Marketing & Brand Development
Launched and optimized marketing campaigns in gaming, with a focus on user acquisition and brand development — the foundation that later became production, distribution, and IP leadership.
A global citizen
Home base
Barcelona
Sunny Barcelona is home. A global citizen with a background in corporate governance, marketing, and cross-cultural management.
Plus Catalan & French
English & Spanish
I speak English and Spanish, and have a good understanding of Catalan and French — even if I am sometimes a little too shy to use them.
Cities that shaped me
Tokyo, Sofia, Budapest
Each city added its own chapter. Diverse perspectives are not a talking point for me — they are how I have lived and how I work.
Let’s talk about where a project can go next.
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