Anna Shchur
CEO & Executive Producer, Siesta Entertainment
Turning distinctive stories into global entertainment brands.
I work across animation production, international distribution and transmedia strategy—helping children’s and family IP find the right audiences, partners and opportunities for growth.
Explore my workAbout
Executive leadership from first idea to global audience
With more than 15 years of experience across gaming, animation and digital media, I bring creative and commercial thinking together.
My work spans executive production, international distribution, IP strategy, partnerships and cross-platform brand development. The objective is straightforward: build strong stories, position them intelligently and create lasting value without losing what made them special.
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How I work
IP and brand strategy
Defining the audience, positioning and long-term potential of original and established entertainment properties.
Executive production
Bringing creative teams, production partners, financing and commercial priorities into alignment.
International distribution
Building relationships with broadcasters, platforms and partners to help content travel across territories.
Transmedia growth
Extending stories thoughtfully across digital platforms, publishing, audio, games, social media and consumer products.
Siesta Entertainment
Leading Siesta Entertainment
As CEO of Siesta Entertainment, I lead the development, production and international growth of animation brands for preschool, children and teen audiences.
Our slate and partnerships include Black Moth, Biggie and the Magic Bag and Fire Spike. We work with creators, producers, broadcasters and platforms across markets—building each property around a strong creative foundation and a clear path to its audience.
Visit Siesta EntertainmentPress & Insights
Ideas from behind the stories
Read Press & InsightsPerspectives on animation, international distribution, transmedia strategy and the practical work of building IP. Occasionally, I also write about leadership, personal growth and the people behind the projects.
Good IP needs more than visibility. It needs a clear point of view, disciplined execution and partners who understand where it can go.
My role is to bring those pieces together—and give talented people the space to do their best work.